“Omotenashi” – a new world standard in hospitality
The Japanese have “omotenashi spirit,” the ancient and refined “spirit of hospitality.”
The Ryokan Collection aims to attract the global hospitality industry by informing the world about this proud omotenashi tradition. Our mission is to contribute widely to the Japanese economy and regional economy in the future by putting this essential element of Japanese culture – omotenashi – on the global stage.
In our company name, R Project Incorporated, the “R” stands for both “Ryokan” and “Ryoutei,” exclusive Japanese restaurants that offer impeccable service and exquisite cuisine. Both are potent symbols of the ancient Japanese “omotenashi” spirit.
Name of Company
R Project Incorporated (Established in 2004)
Woody21-4F, 23 Aizumicho, Shinjuku-ku, Tokyo 160-0005, Japan
Description of Business
Japanese Ryokan Consortium, Sales & Marketing Rep. Consulting etc.
Bank of Mitsubishi, Tokyo UFJ, Mizuho Bank, Mitsui-Sumitomo Bank, Sjoko-Chukin Bank
Hiroki Fukunaga was born on May 9, 1970, in Nishinomiya, Hyogo Prefecture. In 2004, he founded and established the first luxury ryokan consortium in Japan, The Ryokan Collection, extensive network of over 35,000, after having worked for a British luxury chain hotel for 15 years.
Hiroki joined the Luxury Travel Market Committee of the Ministry of Economy, Trade and Industry, as Chief Secretariat from its beginning.
In addition, in 2010 he was chosen to serve as Japan representative of the ILTM (International Luxury Travel Market), a portfolio of global, regional and specialist luxury travel event. He has greatly contributed to the launch and management of ILTM Japan since 2013.
Industry promotion, committee history,
Apr 2006 〜 Mar 2006
Apr 2008 〜 Mar 2011
Oct 2011 〜 Aug 2012
Jan 2012 〜
Oct 2013 〜
Chief Secretariat, Luxury Travel Market Study Group, Ministry of Economy, Trade and Industry (METI)
Committee member, Luxury Travel Counsel (METI),
Committee member, Creative City Study Group, Cool Japan National Project (METI)
Committee member, Cool Japan National Project, (METI)
Committee member, Hotel industry Council, Japan Tourism Agency
Lectures on history
For more information and enquiries, please contact
mail : firstname.lastname@example.org
Phone : + 81 3 6824 9980
Fax : +81 3 6893 4728
R Project Incorporated
Woody21-4F, 23 Aizumicho, Shinjuku-ku, Tokyo 160-0005 , Japan